You must have a working website, an attractive landing page, an email campaign, or a social media account, but you probably have less traffic to your site. Yes, marketing is unbearably hard. Driving traffic to your website, generating leads, boosting conversions, and getting more sales are any salespersons desire. But to make that effective, you may need a strategy that uses the psychology of persuasion, and gain the customer’s trust.

Learn from the best books

Marketing skills can be obtained from many sources. You can get it from years of experiences or education or even mentorships, but the knowledge attained through the books is immense. Below is a curated list of five books that can teach you the best lessons of marketing.

Small Data: The tiny clues that uncover huge trends

Martin Lindstrom harnesses the power of small data to discover important things. The author, in his book, narrates the protagonist’s journey, hired by the world’s leading brand to find out what makes the customer’s tick. The protagonist spends 300 nights a year in strangers’ homes to find out the hidden desires of the customers. The author successfully connects the clues with some of the fantastic marketing discoveries. Some of the examples like how a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound and how a magnet found on a fridge in Siberia started the US supermarket revolution can be enthralling to readers.

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The world-renowned marketing consultants and best-selling authors of “Positioning,” Al Ries and Jack Trout emphasize the importance of rules or laws that have to be followed to launch and maintain winning brands. The book is compiled of twenty-two innovative laws for understanding and succeeding in international marketplaces. Law of leadership, the Law of the category, Law of the mind is some of the rules mentioned in the books are valuable insights that have stood the test of time and have presented a clear path to successful products. As rightly captioned, you can violate them at your own risk.

Guerilla Marketing

Known as an entrepreneur’s marketing bible, Jay Levison’s Guerilla Marketing has revolutionized the marketing strategies for the small-business owners to find clients. Guerilla Marketing’s updated edition offers a plethora of plans for small business success. The book presents us the strategy for marketing on the internet, tips for using new technology like podcasting and automated marketing and management lessons for telecommuting and freelance employees.

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

Mark Schaefer’s book dives deeply into the real value of social media marketing and the various techniques companies need to adopt to attain measurable results. The book also explores the psychology of sharing and the connection between brand and content transmission. Focusing the audiences, practical steps to build the shareability in your content and SEO are some of the other topics discussed in the book.

Purple Cow: Transform Your Business by Being Remarkable

Purple Cow is the acclaimed Wall Street Journal and Business Week Best Seller written by best-selling author Seth Godin. In the book, the author mentions the purple Cow as the phenomenal something, something counterintuitive and exciting that makes your product stand out. Gone are the days of Ps –Pricing, promotion, and Publicity that have become annoying marketing tactics. The author emphasizes the importance of introducing a new P to the list- the purple Cow. He urges you to put a Purple Cow in everything you build and create something noticeable.

The above- mentioned are some of the best marketing books that have helped countless entrepreneurs learn the principles of marketing.